My Experience.
The Canadian Press, present
Associate Director, Digital Marketing • Platform admin for Salesforce CRM, HubSpot Email Marketing, Shopify, WordPress, Airtable, Zapier, n8n, Softr, Google Analytics, and Google Tag Manager. • Building inter-platform, inter-departmental, low-code data communication automation processes to enable a single source of truth for quantitative analysis.
The Canadian Press, 2016 - 2021
Inbound Marketing Specialist • Optimizing the inbound demand generation funnel, efficiently capturing and qualifying leads for handoff to Sales. • Producing marketing content for digital and print collateral using an assortment of professional software.
MSR, 2013 - 2016
Marketing Manager • Email marketing program management, landing page creation and SEO optimization, analytics and AdWords tracking, and marketing content production.
SPLYCE Media, 2011 - 2013
Marketing Content Producer
Concordia University, 2006 - 2010
Creative Writing (BA) with Distinction
Toronto Film School, 2002 - 2004
Digital Film Production (Diploma) with Merit
